Because of its revolutionary Realtime® Web technology, IBT has broken the mould and pushed the existing web barriers to bring about a new standard — the live and Realtime® Web.
To be classified as “Cool Vendor” in Media, IBT had to demonstrate Realtime® as an innovative and impactful technology.
Cool Vendors in Media, 2012, Mike McGuire, et al, 9 April 2012. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fintess for a particular purpose.